Instagram stories are amazing. People go through them every now and then, they love it and since they do not last more than 24 hours (at least not in the header), there is always something fresh for the audience. Another reason why I love Instagram stories for marketing is the fact that they have several mini-tools that can be used to make stories interesting, engaging and selling. How? Let me give you a few ideas:
While thousands of stories are posted every minute, not everyone of those uses a hashtag. So, half the battle is won when you use hashtags. Hashtags make your content appear right on the user’s screen when they search for a particular thing. For example, if you are walking your dog and you post a story with a hashtag #doggo. Now when someone searches for #dogo, your story is going to appear right on the top. This is going to bring in a lot of organic followers and the ones that are definitely interested in your content.
If your story caters to a certain location, always use location feature of the story. I am not sure how people end up looking for location but I have seen a lot of new people checking out my stories when I use location.
You can even use location if the story is not particularly geared towards a location. There are users searching for the location and they are going to end up on your profile in the most organic way possible through your Instagram stories for marketing.
Engage With The Audience
Instagram provides several mini-tools that can help you create engaging stories. You can use Quiz mini-tool to create simple and exciting quizzes. These quizzes can help you understand your audience and design your content accordingly. Then we have the QnA tool which can be used in a fun way to answer all personal and professional questions that your audience might have. There are also GIFs and Snapchat like filters that can be used to make funny and adorable stories. How can we not mention the Swipe-Up that you get after you cross 10k follower mark. Instagram has been updating its library of mini-tools very actively and you can expect a lot of fun in coming days.
Use A Software
While Instagram already has a lot of fluidity and freedom when it comes to creating stories, you can make even better Instagram stories for marketing by using specialized software like Canva or a more premium software like Adobe Photoshop or GIMP. These software will help you ramp up your game and create industry-grade graphics with minimum effort. I love using Canva for its simplicity, ease of use and unlimited modifications, downloads and what not.
Give Shoutouts to Others
People love it when brands re-post their stories and tag them. It satisfies the ego and turn them into your loyal customers. You, on the other hand build an image of a community-first brand that appreciates the efforts people put in. Also, there are many people who go on to re-post your stories on their handles and even tag you with a thank you note. Can this get any better? I bet not.
It stands for behind the scenes. Instagram stories for marketing can be used to give your audience a sneak peak into your daily life. This can be personal or professional – you choose that. Sharing these moments will make your followers be more loyal to you. They will feel connected and engaged in your life on a more granular level giving them a sense of belonging. BTS are the easiest ways to keep people involved in your content and glued to your feed.
I have tried this and it works like a charm. Give your followers a reason to stay with you. Put on sales links (use Swipe Up) and offer a special discount to your followers and to people who check out your stories. Also, let them know that this special price is for the followers only and the coupon or sale link will never be made public. Limit the sale to a day or a couple of days and then ask people about their shopping experience through quiz and QnA mini-tools that we discussed earlier.