I have been asked this particular question – What Should Be The Length Of A Blog Post? a lot of times. While my general answer is ‘around 750 words’, the truth is that different topics require different lengths. Moreover, the length of the blog post increases if you start elaborating and explaining a topic with examples. I could have finished this blog post in 50 words easily; but since I wish to tell you how different lengths can behave, I decided to answer more than just the word length.
What Should be the Length of a Blog Post?
I would say long enough to explain the topic but short enough to be precise and interesting. This is the kind of content that people love and want in their life. However, this might not be the kind of content that a search engine favors. Therefore, we need to rethink our strategy and make sure that while audience enjoys the content, the search engines love it too.
In the last few years, I have written many different kind of blogs and I have received different kind of responses from Search Engines and social media. I will break it down for you to understand the kind of length that your blog needs.
100 to 250 words
This is the word count I used when I was operating a viral topics blog. This blog focused more on the images and videos rather than the text. The search engines did not rank many posts but social media loved it.
300 to 600 words
This was a website that focused on very general topics like home tips, medical conditions, car care tips and things like those. This content was precise and easy on the brain. Search engines gave them some importance but it was mostly social media that gave me traffic.
700 to 1000 words
This the word count that I love. It gives you enough room to accommodate almost everything and still keep the reader engaged. The search engines favored it over several other popular websites. Social media responded to topics that were trending since not everyone is a big fan of reading.
1000 to 1800 words
These articles were mostly reviews that focused on every little aspect of the product. Search engines love them and people who are actually looking for the detailed reviews mostly leave a comment. These blog posts allow you to build a good authority in search engines and I recommend this length.
What Length of a Blog Post Should I Use?
As I stated, it depends on your niche. If you are depending on social media, I would recommend 400-500 words at the least. If viral news is your niche, focus on the quality of images and videos rather than the length of the blog. If you are reviewing products, go for lengths greater than 1200; and if you are writing general blogs, 800 words should be sufficient.