Behind every successful business, there is a good marketing strategy. Over the years, different mediums for marketing have come and gone but the one that seems to have a strong and long-lasting impact on modern business is marketing through social media. Social media marketing simply refers to the use of social networks like Facebook, Twitter and Instagram to promote your business.
For restaurant owners, offline marketing like handing out flyers, putting up banners and the use of ‘word of mouth’ marketing is great but the audience reached through the use of social media is a lot more than the one reached when offline marketing is employed. This medium is an easy and flexible way to reach the targeted audience.
Why do you need to market your restaurant on social media?
The influence of social media on your business is quite unavoidable. This is because social media has created a platform for people to raise their voices; so even if you do not talk about your business on the social media, someone else will definitely do, and it will probably be a customer. Therefore, there is a need to employ the use of social media in the marketing of your business. Some reasons why you need to market your restaurant on the social media are:
- It gives your business exposure.
- It reaches a large number of audiences faster.
- It is cheaper than other means of marketing.
- It allows you to interact with your followers/ customers on a more personal level.
- It gives the customers a platform to air out their views and complaints.
- The reviews the restaurant gets usually determine the number of customers it will get.
Best practices for social media marketing
Decide on the platform to be on
As a restaurant owner or manager, the kind of social network you market on strongly determines the amount of audience and therefore customers are reached. As mentioned earlier, there are many social networks that can be used as a platform for marketing your businesses. The popular ones are Facebook, Twitter and Instagram. Apart from these three, there are other social networks that come in handy when marketing your restaurants such as Pinterest and Google plus. For beginners on social media marketing, Facebook is the hot cake and the best place to start as it reaches millions of audience from all over the world as well as provides a means for feedbacks and complaint. Therefore, making your business visible to the outside world starts with the click of the “sign up” button!
Post Amazing Contents
This is the next step to consider when marketing a restaurant on social media and it is the most crucial of all the steps. This is because the power to attract the customers lies in the post. First impressions matter a lot, therefore the content you post should be amazing enough to catch the required attention. Your post can range from photos of a delicious meal with a caption, a customer’s review, a special event that the restaurant is organizing or participating in and shared post from a blog on your food.
The photos posted should indeed speak more than a thousand words. It should be colorful, creative and must have a high resolution. With this, the photos are ready to catch as much attention as needed. The creativity aspect of taking photos involves different backgrounds and angles at which the shots are taken. Play with different shutter speeds and styles for a creative effect.
Never forget the captions because this summarizes what the photo is about in few words. It is also to your advantage if you come up with a creative and catchy caption that will draw the attention of your followers. You don’t necessarily have to be poetic; a simple and catchy caption like “taste the love” can go a long way.
Engaging your followers in your content is a great idea. This gives them the feeling of belonging as their opinions are sought. Post questions on foods and photos to keep things interesting. Make the conversation open to people on special diets like vegetarians and vegans.
Finally, use a hashtag because with them, your post is likely to reach people who are not even your followers. Search for popular hashtags like #foodlover and use them in your post.
Add a location to your posts
This is necessary as it allows your followers to know the physical address of the restaurant. The same address should be used on all social media accounts and it should also be shared alongside your posts so as to attract followers who live close by.
Build your followers
This is very necessary for successful social media marketing. The numbers of followers you get show how much audience you gain. Getting thousands or millions of followers is never a day’s job. You can wait for those tiny numbers on your account to increase or get creative by using the targeted following strategy. This strategy involves you searching up food-related tags especially on Instagram that has been used by big accounts, and then following some of their active followers. This will earn you a followership from them especially if they are food enthusiasts.
Collaborating with large public social media accounts also helps in building your followers as you reach more audience and therefore earn more followers. The link to your account could be shared alongside the posts from these public accounts which allow their followers clicking on the link and following you back.
Encourage your fans and followers with discounts and promos
After gaining a solid fan base, it is necessary to encourage them to continue patronizing your restaurant by providing them with exclusive discounts and promos especially during special holidays like Christmas, Thanksgiving and Easter.
After going through all these steps, it is also important for you to boost your Google search ranking. My Google Business is a great platform for both digital and social media marketing. Although, it is not a social media platform it renders tremendous help in marketing the restaurant as some followers might look up google for more information about the restaurant.