When it comes to marketing a business, varieties of flourishing businesses including the small scale and large scale businesses employ people who are very conversant with the use of social media. Social media is like a ready market where you can inform people of your products and services, as a result of this, anyone who isn’t taking advantage of it might in a short while be pushed out of business.
Using social media to enhance your business growth might is also cost effective and one of the most stress-free ways to market your business. If you own a restaurant business and you are looking to capitalize on this new trend of business marketing online, you need not stress yourself as you wouldn’t have to register on all available social networks. All that’s required of you is to choose any of the social media platform listed below which already has a large number of users waiting to see what your restaurant has to offer. If your marketing strategy is good enough, you will be successful in inviting a large number of customers to your restaurant. The following are the best social media channels you can choose from:
There are about 1.11 billion users of this social media channel. With this high number of users, it is considered the biggest social media platform visited by varieties of people from across the globe. Analysis has revealed that Facebook records over 665 million active users daily with about 645 million local business page views weekly. Facebook is one of the best platforms to market your restaurant business. People from different parts of the world can check on the features of your restaurant and even check on the pictures you would have uploaded. On this platform, the address to your restaurant will be included which will make any interested person to easily locate you. For the optimum use of Facebook, there will be a need for you to always update information about the latest developments in your restaurant. People need to know how well you are thriving, you might decide to put on a promo or anything of such that will make viewers feel the urge to patronize you. It is also a good idea if you can upload short videos about every special thing that takes place in your restaurant.
Twitter is a social media platform with an estimate of 215 million active users. Unlike Facebook, this platform allows its, users, to make use of just 140 characters to express themselves. Although this looks small, if judiciously used, with the appropriate choice of words selected, you can easily convince anyone to patronize your restaurant without even selling to them perse. A single tweet, if done well can put you in front of millions. Twitter is a platform that allows people to pour out their minds on certain trending issues. If your customers are comfortable with the way they are being served, such people can become an automatic marketer for your business by going online and tweeting about their experience at your restaurant to their followers. It is also important to note that, an unsatisfied customer can also use this medium to let people know his/her mind about your restaurant, and as such, you can always make the necessary adjustment to rectify such complaint.
With over 359 million active users a month, Google+ can be effectively used to help aid the growth of your restaurant. This platform creates a great avenue where the marketing of your business can best be done with optimum achievements. It features some tools, that can make all the difference in your marketing plan if used appropriately. In order to achieve maximum success in the use of Google+ as your marketing social media platform, there’s a need for you to always update your page just like Facebook and Twitter. You also need to interact with other business pages as well and not with your followers alone. The advantage Google Plus has over other platforms is that only by having a Google page, whenever someone (including those that doesn’t follow you) search for your business, your page and its most recent posts will be displayed on their search result and they can easily click and access what you have there.
This is the most popular video oriented platform visited by people globally. Analysis has shown that there are about 100 hours of video uploaded on YouTube every minute, with an estimate of 1 billion visitors every month. It is the second largest search engine after Google, hence, a great platform to market your restaurant business. You can upload videos of events or any other relevant videos on YouTube. These videos will appear if searched on Google then such user will be redirected to the YouTube channel. People can also search directly for your video on YouTube and they will be able to access what you have there. But you need to understand that marketing on YouTube can be so competitive, hence, you need to work well on your video to make it valuable before uploading. Ensure that you know the cost required in making a valuable video before you proceed to signup your restaurant business on YouTube.
This is a platform for sharing photos. Just like the aforementioned social media platforms, Instagram can also be accessed on a mobile phone. Users of this platform can apply any filter of their choice to their pictures which is aimed to make it more attractive. Instagram is a great platform to let people see what you do in your organization (restaurant in your case). Statistics have shown that Instagram users comprise 70% female who falls between the age range of 18-35. You can decide to put pictures of events, beautiful views or even staffs of your restaurant on Instagram. When people begin to see the beauty of your business in pictures, they might be convinced to have an experience of what the reality looks like, and as such, you just gained new customers.